NASCO Continental Reunion 

After 2+ years in the making, we are excited to finally host the NASCO Reunion in San Luis Potosi. Much consideration and thought have gone into moving forward with an event this year, and we feel confident the Government of SLP will host an exceptional conference and take the necessary health and safety precautions for those willing to travel.

This year will be a hybrid event – you can attend virtually or in-person. The sessions will take place virtually, so if you choose to attend in-person you will be able to watch the sessions with other attendees in the SLP convention center and be there “live” for networking. On the final day, July 23, the Governor of San Luis Potosi will host a closing luncheon for all attendees and the local business community with Steve Wozniak, co-founder of Apple, as the closing keynote.

Date: July 21-23, 2021

Venue: Centro de Convenciones de San Luis Potosí

Location: San Luis Potosí, SLP, Mexico


  • $125 USD Virtual Registration
  • $225 USD In-Person Registration
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Welcome + overview

We are pleased to invite you to attend the 2021 North American Strategy for Competitiveness (NASCO) Continental Reunion: Stronger Together as we return to Mexico to highlight the many advantages of the Bajio region! San Luis Potosi is a beautiful, colonial city with a booming industrial region in the heart of Mexico. You won’t want to miss U.S., Canada, and Mexico business and political leaders gathered to discuss the future our North American trading relationships.

The NASCO “Continental Reunion” is unique, as it rotates between Canada, the United States and Mexico each year.  We bring together senior political and business leaders from the three countries to address key issues and opportunities for improved cooperation and economic partnership, as well as to deliver innovative perspectives on critical issues pertaining to the future of trade and transportation in North America.

San Luis Potosi is an integral part of the Bajio industrial region, and it has come a long way since its foundation as a mining town in 1592. In 2018, the Bajio region attracted 18.4% of the total foreign direct investment in Mexico, with San Luis Potosi attracting $1.3bn in foreign investment. Manufacturing is the largest sector in the state economy, and represented 26.8% of GDP as of May 2019. Sixty-four new manufacturing businesses entered SLP between 2015 and 2019 - 44 of which were in the automotive industry and eight in the energy sector.

Given the continued focus on the USMCA/CUSMA/T-MEC in all three countries in 2021, the Continental Reunion will be as critically important as ever to our speakers and participants.  We additionally will have several “core” panels and speakers addressing what happens next with the new trade agreement in our business communities, energy and automotive sessions, academic and logistics sessions and more.

In late 2018, the five states (San Luis Potosi, Guanajuato, Aguascalientes, Querétaro, and Jalisco) that comprise the “Bajio” region united to form the Central Bajio Occidental Alliance. Its main objective is to boost the region’s social and economic development in a collaborative and coordinated way.

Of course, the Continental Reunion is about people and friendship.  We have an amazing set of networking and cultural opportunities planned in San Luis Potosi, with a major highlight being an evening dinner in the former state penitentiary - which is now a spectacular arts center!

Detailed Program Agenda

Presenting Hosts


Event Sponsors

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Hotel Accomodations

Fiesta Americana San Luis Potosí
Av. Dr. Salvador Nava Martinez 3125,
Colinas del Parque, 78260 San Luis, S.L.P., Mexico

NASCO Special Rate:
$100.90USD Deluxe King (Daily breakfast and taxes included)
$115.50USD Deluxe Double (Daily breakfast and taxes included)

Reservation Code: G1HZ6A

To make your room reservation, please call the number below or email using our reservation code.

Telephone: (800) 504-5000

Fiesta Americana welcomes you to the beautiful and friendly city of San Luis Potosí. The five-star hotel features the perfect combination of a unique design with a warm, personalized, Mexican atmosphere that provides an unforgettable stay from start to finish. Located inside Plaza Citadella, next to Tangamanga Park on the western side of the city, Fiesta Americana San Luis Potosí is the only hotel in its class in the area, strategically located between corporate offices, industrial parks, the financial district, and the historic center declared a World Heritage Site by UNESCO.

General Fiesta Room


The San Luis Potosi OMA Airport is updated, small and very easy to navigate. Here is a listing of the airlines and routes with direct flights to SLP. Please note, there are direct flights from the United States from DFW Airport on American Airlines and through Houston on United Airlines. We encourage you to book your flight soon, as travel to SLP can get expensive.

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Explore San Luis Potosi

San Luis Potosí is the favorite destination for those seeking fun and adventure in the Huasteca region because of its vast cultural offerings and the number of outstanding options that both the capital and the rest of the State have to offer. It is difficult to not succumb to the beauty of its rivers, the majestic and imposing Sótano de las Golondrinas (Cave of the Swallows), its countless and sublime blue and green waterfalls, the magic of its charming villages, as well as its lingering, orange-colored sunsets that will fill you with peace. Its great mining tradition, its magical villages, its exquisite cuisine and even its surreal palaces are just a few of its attractions. The capital has a beautiful and cozy historic city center, declared a World Heritage Site by UNESCO in 2010, decorated with pink quarry stone. The spell of the Potosí highlands also resides in the imposing haciendas that protect the remaining traces of Mexico’s mining history. (Source: